Media coaching for small business owners who are done guessing
I’m Becky Coles, a Niagara-based media coach with 20+ years in Canadian broadcasting. I help small business owners learn the basics of promotion, PR, and online visibility so they can show up consistently, build trust in their community, and stop losing customers to competitors who are simply easier to find.
You built your business the hard way. Word of mouth. Showing up. Doing good work and trusting people would notice.
And for a long time, that was enough.
Now you’re expected to manage a website, post on social media, respond to reviews, and somehow keep the lights on too. Nobody handed you a manual for this part. And every time you ask for help, someone wants to charge you agency rates or sell you a course that assumes you have a marketing degree and 20 spare hours a week.
You don’t need that. You need someone who understands how small businesses and grassroots organizations actually work and can show you what to do without the overwhelm or the invoice shock.
That’s what I do. No jargon. No pressure. No mortgage required.
Who is this for?
I work with the people who keep their communities running and never signed up to be marketers:
Small business owners who built their business on word of mouth and need to be easier to find online
BIAs and downtown associations trying to bring people back to main street
Community festivals and events tired of hearing “I didn’t know that was happening”
Local theatre groups who need to fill seats without a marketing budget
Small charities and grassroots organizations doing good work that deserves to be seen
I’m based in Niagara and work with clients across Canada and beyond.
Ways to work with me
Start with a 90 Minute Strategy Session, or ask me about coaching.
Why listen to me?
I spent more than 20 years in radio, most notably as a talk show producer at NewsTalk 1010 in Toronto and as morning show co-host and assistant music director at 820 CHAM in Hamilton. In 2017, I received the RTDNA Peter Gzowski Award for Best News Information Program for my audio documentary about PTSD and first responders. Now I take what I learned about storytelling and getting people’s attention and teach it to the people who need it most.